Cinematic Universe Craze

Cinematic Universe Craze

Cinematic Universes are the rage right now but some studios aren't learning the right

   lessons in establishing one.

         When Marvel Studios released The Avengers five years ago, many studios have 
  been looking to Marvel as a model in which to create one. Everywhere you look now,
  there seems to be one popping up into existence.

         The idea of a cinematic universe first started over 20 years ago with Kevin Smith's

  View Askew movies that included Clerks, Mallrats, and Jay & Silent Bob Strike Back.
  Movies that were made by Kevin Smith himself and featured characters he created. 

          Fast forward to today where that model has been commercialized to the point of

  making a quick buck. Many studios haven't gotten the idea that in order for a universe

  to work, it has to slowly build, focusing on an individual character first then much later

  for a team up.

       Here are a few studios who tried to make their own Cinematic Universe :

        Sony Pictures (Failed miserably when they released their an all female Ghosbusters

  movie amid critical and fan backlash.)

       Universal (Also failed horribly when they tried to start their Dark Universe featuring

  their dormant horror movie monsters and had the writer of Transformers directing it.)

      Legendary Pictures (Doing fairly well with their own featuring kaiju monsters such as

  Godzilla and King Kong). 

      Warner Bros. (Doing decently after the financial success of Wonder Woman and

  their DC Universe). 

    Coming soon are the Nintendo Universe, Valiant Comics Universe and X-Men 

  Universe. 

     

      As you can see with shared universes, it can be hit or miss. Many studios are looking

 to replicate the lightning in the bottle that Marvel had and just failing at it. Maybe it's 

 time they stop putting all their eggs in their basket and focus on making good films first

 that people want to see. If there is no genuine desire to build a working shared universe

 with their properties then why bother?  Like all crazes, people will tire of these shared
 universes and studios will look for the next movie genre trend that will make them money.